Welcome to Direct (the “Application”) owned by ShopKirana E Trading Private Limited, (“Our”, “Us”, “We”, “Shop Kirana”, “Application” ). This Privacy Policy (the “Privacy Policy”) along with the Terms of Use provides the terms and conditions governing Your use of this Application. At Shop Kirana, we value Your trust & respect Your privacy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in Our Terms and Conditions at “Direct”. This Privacy Policy provides You with details about the manner in which Your data is collected, stored & used by Us. You are advised to read this Privacy Policy carefully. By visiting Our Application You expressly give Us consent to use & disclose Your personal information in accordance with this Privacy Policy. If You do not agree to the terms of the policy, please do not use or access Our Website.
The expressions “You”, “Your” or “User”, whenever the context so requires, for the purposes of this Privacy Policy, shall mean any natural or legal person who may create by registration, membership account on this Application or agree to avail Our Services through this Application, or otherwise access Our Application.
This Privacy Policy is published by Us, in compliance of:
1. Section 43A of the Information Technology Act, 2000; and.
2. Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 .
Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011

General
We will not sell, share or rent Your personal information to any third party or use Your email address/mobile number for unsolicited emails and/or SMS. Any emails and/or SMS sent by Us will only be in connection with the provision of agreed Services & products and this Privacy Policy. To carry out general marketing We would be sending out emails to users registered on Our Application (or by any means and in any media, including, but not limited to, on Our Application or through Our merchants or in advertisements / marketing campaigns / any form of audio or visual media or websites). We reserve the right to communicate Your personal information to any third party that makes a legally-compliant request for its disclosure..

Collection of Information
In order to provide Our Services, we may collect the following types of information:
• User information – When You use the Services, we automatically receive and record information from Your device and, applicable browser. Such information may include Your Contacts, location of Your device, text messages, Your device storage, Your IP address, cookie information, software and hardware attributes, contacts and unique device ID. Most of the information We collect during Your use of Our Application, such as Your device and hardware IDs and device type, the content of Your request, and basic usage stats about Your device and general use of Our Services does not by itself identify You to Us, though it may be unique or consist of or contain information that You consider personal. Specifically, we collect, retain and use information collected, retained and shared through Facebook Platform, Twitter, Google and YouTube, according to the applicable terms and conditions of their privacy policies.
• User Id – In order to avail the services, you shall have to sign up on the Application.
• Use history and preferences – We save Your query terms as well as the experience/category selected, these may associate with the unique User ID of Your device. We also save Your preferences as recorded through Your use of the Services and use them for personalization features.
• Cookies – When You use Our Services, we may send one or more cookies. We use cookies to improve the quality of Our Service by storing User preferences and tracking User information. Certain of Our products and services allow You to download and/or personalize the content You receive from Us. For these products and services, we will record information about Your preferences, along with any information You provide yourself.

Use of Information
• The Personal Information We collect allows Us to keep You posted on Our latest announcements, upcoming events, including confirmations, security alerts and support and administrative messages. It also helps Us to improve Our Services. If You do not want to be on Our mailing list, you can opt out at any time by updating Your preferences on the Website.
• From time to time, we may use Your Personal Information to send important notices, such as communications and changes to Our terms, conditions and policies. Since, this information is important to Your interaction with Us, you cannot opt out of receiving these communications.
• We may also use Personal Information for internal purposes such as data analysis and research to improve Our Services, products and customer communication.
• We collect Non-Personally Identifiable Information about Our users generally to improve features and functionality of the Application. We may analyze trends through aggregated demographic and psychographic offers to users. We may also share this Non-Personally Identifiable Information with Our partners to allow them to assist Us in delivering tailored advertisements, promotions, deals, discounts, and other offers to You when You use the Services. We collect information from You when You participate in sweepstakes, games or other promotions offered on Our Application.
• We may also collect information about You through other methods, including research surveys or information We obtain from third parties, including verification services, data services, as well as public sources.

Sharing of Personal Information
We only share personal information with other companies or individuals in the following limited circumstances:
• We may share with third parties the location of Your device in order to improve and personalize Your experience of the Services.
• We may share with third party certain pieces of non-personal information, such as the number of Users who used a particular service, users who clicked on a particular advertisement or who skipped a particular advertisement, as well as similar aggregated information. Such information does not identify You individually.
• We may share with third parties’ Unique Device ID. While such information does not by itself identify You to us, it may be unique or consist of or contain information that You consider personal, however such information does not identify You individually.
• We provide such information to trusted businesses or persons for the purpose of processing personal information on Our behalf. We require that these parties agree to process such information based on Our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
• Advertisers: We allow advertisers and/or merchant partners (“Advertisers”) to choose the demographic information of users who will see their advertisements and/or promotional offers and You agree that We may provide any of the information We have collected from You in non-personally identifiable form to an Advertiser, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers.
• If You sign through a third-party social networking site or service, your list of “friends” from that site or service may be automatically imported to the website/Application and or service. Again, we do not control the policies and practices of any other third-party site or service.

Location Data Usage
We collect location data to optimize delivery operations, including real-time tracking of delivery personnel and ensuring accurate delivery addresses. We may collect precise location data when the app is running in the foreground or background to ensure timely and efficient delivery services. Location data is shared only with authorized entities, such as internal teams for operational analytics. Location data is collected only with your explicit permission. User can enable or disable location sharing via device settings at any time. Location data is retained only as long as necessary for delivery operations and is securely stored to protect user's privacy.

Security
The security of Your personal information is important to Us. We take precautions, including administrative, technical and physical measures, to safeguard Your personal information against loss, theft and misuse, as well as against unauthorized access, disclosure, alteration and destruction. When You enter sensitive information on Our registration, we encrypt that information.
This Application has various electronic, procedural and physical security measures in place to protect the loss, misuse and alteration of information, or any accidental loss, destruction or damage to data. When You submit Your information via the Application, your information is protected through Our security systems.

Accessing Third Party Websites
Mobile site and mobile application may contain links to other websites. Please note that when you click on one of these links, you are entering another website for which Shop Kirana has no responsibility. We encourage you to read the privacy statements of all such sites as their policies may be materially different from this Privacy Policy. Of course, you are solely responsible for maintaining the secrecy of your passwords, and your membership account information. Please be very careful, responsible, and alert with this information, especially whenever you're online.

Protection of Children
If You are a User under the age of 18 (“Child User”), please ensure that You have adequate consent from Your parent or guardian to access Services in accordance with the present Privacy Policy. If You are the parent or guardian of a Child User, please advise Your child of the risks of posting personal information on Our Services or other online services, and that any information posted may be used by third parties without restriction. Notwithstanding anything contained herein, we shall always presume that every User has adequate consent and free-will to access Services and to enter into a legally enforceable contract with Us.
We also reserve the right to remove, at Our sole discretion, any content or material posted by a User which may be of defamatory or sexual nature or offensive to other Users in any manner, and take appropriate legal action against such User in accordance with Our Terms of Use

Cookies
A cookie is a chunk of data that is sent to the Application from a server and stored on the hard drive of Your mobile (“Cookies”). A session Cookie disappears automatically after You close Your browser. A persistent Cookie remains after You close Your browser and may be used by Your browser on subsequent visits to the Services. We may use Cookies related information to: (a) remember Your data and/or personal information so that You will not have to re-enter it during Your visit or the next time You access the Services; (b) provide customized third-party advertisements, content, and information; (c) monitor the effectiveness of third-party marketing campaigns; (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (e) track Your entries, submissions, and status in any promotions or other activities.
We may allow third-party service providers, like advertisers, to place and read their own Cookies, web beacons, and similar technologies to collect Data and/or Personal Information through Services. This data and/or personal information are collected directly and automatically by these third parties, and We do not participate in these data transmissions and these third-party cookies are not covered under this Privacy Policy.

Changes to the Privacy Policy
We reserve the right to change the Privacy Policy at Our sole discretion. We will inform Users of any such change by Us posting the updated Privacy Policy on Our Application. We encourage You to review this Privacy Policy regularly for any such changes. Your continued use of the Services will be subject to the then-current Privacy Policy.

Compliance with Laws and Law Enforcement
We will cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We reserve the right to track IP addresses for the purposes of fraud prevention, and to release IP addresses to legal authorities. We will disclose information about You to government or law enforcement officials or private parties when We believe reasonably necessary to comply with law, to protect the property and rights of Shop Kirana or a third party, to protect the safety of the public or any person, or to prevent or stop activity We may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity.

Email Notifications
You may be contacted, by email or other means; for example, we may send You promotional offer on behalf of other businesses, or communicate with You about Your use of the service. Also, we may receive a confirmation when You open an email from us. This confirmation helps us improve Our service. If You do not want to receive email or other mail from us, please indicate Your preference by clicking on the “Unsubscribe” link at the bottom of the email or changing Your email settings on Your account settings page. Please note that if You do not want to receive legal notices from us, those legal notices will still govern Your use of the service, and You are responsible for reviewing such legal notices for changes.

Contact Information
If You have any questions or concerns with respect to this Terms of Use or the Website or any information contained on thereon, you may contact Us by writing to Us at [Info@shopkirana.com]. These Terms of Use supersede any previous versions.

DECLARATION
Customer hereby confirms that:
It is an institution duly authorized and effectively supervised by the prudential supervisory authorities of India; - it is duly authorized and empowered to conduct business in India - it is not shell bank and is established in a jurisdiction which is a member of the Financial Action Task Force (FATF); - it is not established in a jurisdiction which, according to the listings published by the FATF, is a high risk and non-cooperative jurisdiction, i.e. a jurisdiction which has strategic AML/CFT deficiencies and to which counter-measures apply or a jurisdiction with strategic AML/CFT deficiencies that has not made sufficient progress in addressing the deficiencies or have not committed to an action plan developed with the FATF to address the deficiencies; - it is subject to and complies with applicable laws and regulations relating to the combat against money laundering (AML) and terrorism financing (CFT), including customer due diligence obligations and obligations relating to the cooperation with public authorities, and has implemented procedures and internal control mechanisms in order to ensure compliance with such laws and regulations; - it applies monitoring measures and ensures that its customer files are checked regularly; Anti-Money Laundering Declaration July 2015 and it does and will not hold assets on behalf of customers or beneficial owners of customers
(i) domiciled in a jurisdiction which, according to the listings published by the FATF, is a high risk and non-cooperative jurisdiction or
(ii) which are subject to UN sanctions; - it is subject and complies with the provisions of the Prevention Of Money Laundering Act, 2002.
- The customer also confirms that he/she will take the full responsibility of any payment made to ShopKirana on behalf of his account by any third party and will make good all the losses resulting out of the action or consequences at its part. The customer confirms that it shall be solely responsible for all the costs, expenses and consequences thereof.